Sugoi Dirt Series gets Dirtier in 2004

The Sugoi Dirt Series is back and better than ever in 2004. With Sugoi as title sponsor, North America¹s premiere women¹s mountain bike technical skills program will be growing to host a total of twelve camps this year, including ten in Western Canada and two in the Northwestern US.

We have had so many requests from riders in different areas, that increasing the number of camps and locations seemed like the natural next step, said Dirt Series Director Candace Shadley. The Series is growing in other cool ways this year as well -- including several co-ed camps, an adventure racing feature presentation in Sun Valley, and a new heli drop line in Blue River.

The Dirt Series elite coaching staff includes multiple National and Provincial champions including Canadian Downhill Champion Sylvie Allen, Japanese Downhill Champ Karey Watanabe, and Pro XC Racer and multi-time X-Games Gold Medalist Aleisha Cline. Guest instructors include former World Downhill Champion Cindy Devine and Adventure Racing superstar Rebecca Rusch.

"There's a world of difference between being told and being taught", said Paul Done, the Voice of Sugoi. "One of the unique things about the Dirt Series is that the instructor group really knows how to teach -- they offer a uniquely personal, flexible and responsive approach to learning. That's why, of all the instructional camps out there, this is the one we choose to sponsor."

Throughout the camps, emphasis is placed on building confidence and community, so that the riders leave the weekend energized, ready to test their own skills and preach the gospel of mountain biking fun. According to Shadley, "there is nothing more amazing than seeing people getting so excited about your favorite sport; the best thing about this year's growth is that we¹re going to be able to reach more people in more places."

Sugoi Dirt Series 2004 Schedule:

May 1-2
Victoria, BC
Hosted by: Russ Hay¹s the Bicycle Shop

May 15-16
North Vancouver, BC
Hosted by: Steed Cycles

May 29-30
Sun Valley, Idaho [Adventure Racing Feature]
Hosted by: Backwoods Mountain Sports

June 12-13
Whistler, BC [Co-ed Camp]
Hosted by: Essentially Blackcomb

June 26-27
Canmore, AB
Hosted by: Rebound Cycles

July 2-3
Panorama, BC [Lift Access Available]
Hosted by: Panorama Mountain Village

July 17-18
Hood River, OR
Hosted by: Mountain View Cycle

July 24-25
Whistler, BC
Hosted by: Snowcovers

August 7-8
North Vancouver, BC
Hosted by: John Henry Bikes

August 28-29
Calgary, AB [Lift Access Available]
Hosted by: The Bike Shop

September 4-5
Blue River, BC [Heli Drop Option!]
Hosted by: Mike Wiegele¹s Heli Skiing

September 18-19
Whistler, BC [Co-ed Camp; Lift Access Available]
Hosted by: Essentially Blackcomb

For Dirt Series information and registration, visit http://www.dirtseries.com. For more information on Sugoi, visit http://www.sugoi.ca/consumer

2004 Sugoi Dirt Series co-sponsors include: PowerBar, Nokian, Sea to Sky Ford, Rocky Mountain, Syncros, Deuter, Hoots, Giro, Brave Soldier, Kicking Horse Coffee, Sleeman Breweries, Nesters Market, and Whistler