| In
the past four years, the coaches of the Sugoi Dirt Series women’s
technical mountain bike camps have given hundreds of women new
skills and confidence on their bikes. More than that, lives have
been changed as the self-esteem gained from conquering fears and
riding the previously impossible inevitably carries back into everyday
life.
The Whistler-based Sugoi Dirt Series was started in British
Columbia, and expanded east into Alberta, before making its first
trips to the US last year. Now the program features a total of
18 camps in two provinces and four states: BC, Alberta, Washington,
Oregon, Idaho and California.
During its lifetime,  the Dirt Series has refined and perfected
its camp format to include personalized skills instruction and
group rides flexible enough to accommodate beginners to expert
riders, along with bike fit, gear demos, and maintenance sessions.
“Just when you think things are as awesome as they can
be, they get even better,” said Dirt Series Founder and
Director Candace Shadley. “We have world class coaches
excited about the start of the season, participants calling daily
to register, and more sponsor support than ever before. These
are the things that drive us to continually expand our schedule.
OK, and also the fact that we love what we do.”
Though there has been demand for camps across North America
and into Europe, the Dirt Series remains determined to ensure
that every camp is as good as it can be. “One of the keys
to the success of the Sugoi Dirt Series is the emotional commitment
of the coaches, and we never want to reach the point where our
schedule is so busy that we end up giving less than our best.”
2005 will be Sugoi’s third year as title sponsor: “The
Dirt Series has really been great for our brand,” said
Charles Russell, Sugoi’s Director of Sales. “At the
same time as they work to grow one of our core sports, they are
out there being really authentic brand messengers and creating
an enormous amount of company goodwill.”
Along with Sugoi’s continued support, there are exciting
new sponsorship developments for the Dirt Series: Rocky Mountain
Bikes has stepped up their involvement to become the Presenting
Sponsor of the Series and that will mean more bike demo opportunities
for campers. At the same time, Fox Shox has signed on as a new
Associate sponsor, joining returning sponsors like Powerbar and
Nokian.
Exact camp details and registration information can be found
at www.dirtseries.com.
2005 Sugoi Dirt Series Calendar
April 23-24: San Rafael, CA / Mike’s Bikes
April 30-May 1: Santa Cruz, CA / Bicycle Trip
May 7-8: North Vancouver, BC / Steed Cycles
May 21-22: Calgary, AB / The Bike Shop
May 28-29: Edmonton, AB / United Cycle
June 11-12: Whistler, BC / SnowCovers
June 25-26: Seattle, WA / Gregg’s Cycles
July 2-3: Portland, OR / The Bike Gallery
July 5: Hood River, OR / Mountain View Cycles
July 9-10: Sun Valley, ID / Backwoods Mountain Sports
July 20: Whistler, BC / SnowCovers
July 23-24: North Vancouver, BC / John Henry Bikes
August 13-14: Kamloops, BC / Sun Peaks Resort/Time to Ride
August 16-17: Blue River, BC / Mike Wiegele’s Heli Skiing
August 20-21: Canmore, AB / Rebound Cycle
August 27-28: Fernie, BC / Fernie Alpine Resort & Ski Base
September 10-11: Victoria, BC / Riders Cycle
September 17-18: Whistler, BC / Garbanzo Bike and Bean
The Sugoi Dirt Series is presented by Rocky Mountain and supported
by PowerBar, Nokian, Fox Racing Shox, Syncros, Hoots, Deuter,
Carrera Eyewear, Lake, Giro, WTB, Pedros, Timbuk2, Brave Soldier,
Sole Custom Footbeds, Kryptonite, Red Bull, Sleeman Breweries
and Kicking Horse Coffee.
For more information, please contact:
Candace Shadley
Sugoi Dirt Series
candace@dirtseries.com
604-905-8876
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